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根據(jù)中國(guó)消費(fèi)者跨境網(wǎng)購(gòu)頻率指數(shù),在本報(bào)告所持續(xù)關(guān)注的10個(gè)樣本國(guó)家/地區(qū)中,美國(guó)仍然穩(wěn)居中國(guó)最大的跨境網(wǎng)購(gòu)進(jìn)口國(guó)地位。2014年,中國(guó)消費(fèi)者對(duì)美國(guó)跨境網(wǎng)購(gòu)頻率指數(shù)達(dá)到1854,這意味著中國(guó)網(wǎng)民在美國(guó)電商的購(gòu)買(mǎi)次數(shù)約為10個(gè)樣本國(guó)家/地區(qū)平均水平的18倍。英國(guó)是中國(guó)消費(fèi)者跨境網(wǎng)購(gòu)的第二大目標(biāo)國(guó),交易頻率指數(shù)為433。
對(duì)中國(guó)而言,美國(guó)同樣是中國(guó)最主要的跨境網(wǎng)購(gòu)出口國(guó),英國(guó)和加拿大是另外兩個(gè)中國(guó)跨境網(wǎng)上銷(xiāo)售的對(duì)象國(guó)。上述國(guó)家對(duì)中國(guó)的跨境電子商務(wù)出口交易頻率指數(shù)較高可能與當(dāng)?shù)厝A人華僑數(shù)量較多有關(guān)。
跨境電子商務(wù)交易強(qiáng)度指數(shù)反映的是中國(guó)與目標(biāo)國(guó)家/地區(qū)單筆消費(fèi)金額的相對(duì)大小。《報(bào)告》顯示,中國(guó)居民雖然從美國(guó)電商跨境購(gòu)物的次數(shù)最多,但就單筆交易的金額而言,2014年最高的三個(gè)國(guó)家分別是澳大利亞、法國(guó)和英國(guó)。
另外,《報(bào)告》還指出,中國(guó)跨境電子商務(wù)進(jìn)出口市場(chǎng)具有明顯的季節(jié)性特征。進(jìn)口方面,高峰期出現(xiàn)在年末,因?yàn)槊绹?guó)的感恩節(jié)、黑色星期五和網(wǎng)絡(luò)星期一等購(gòu)物旺季;最主要進(jìn)口商品是教育類(lèi),增長(zhǎng)率最高的則是服裝類(lèi),其次是休閑產(chǎn)品。（中國(guó)進(jìn)出口網(wǎng)）
On July 28, Xinhua News Agency "Economic Information Daily" (the "Xinhua EID") and Visa in Beijing jointly issued the "China’s cross-border annual consumption index report (2015)" (the "" Report ""). "Report" noted that in 2014 the United States ranked first in terms of transaction times with China at the cross-border online shopping. On single transaction amount, in 2014 Mainland Chinese consumers shopped at the foreign e-commerce website, the top three countries / regions are Australia, France and the UK.
According to Chinese consumers cross-border online shopping frequency index, in 10 sample countries / region in this report , the United States is still China's largest importer of cross-border online shopping. In 2014, the cross-border online shopping frequency index of Chinese consumers to the United States reached 1854, which means that the number of Chinese Internet users shopping in the United States’ online shop is about 18 times of the average level of 10 sample countries / regions. Britain is the second largest target country of Chinese consumers cross-border online shopping, transaction frequency index reaching 433.
For China, the United States also is China's leading cross-border online shopping exporter, the United Kingdom and Canada are two target countries of Chinese cross-border online sales. These countries to China's cross-border e-commerce export transaction frequency index is higher, which may be related to the larger number of local Chinese community .
Cross-border e-commerce transaction strength index reflects the relative size of single spending amount between China and the target countries / regions. "Report" shows that Chinese residents buy products from the United States’ online shop most often, but in terms of the amount of a single transaction, the top three countries in 2014 were Australia, France and the UK.
In addition, the "Report" also points out that China's import and export of cross-border e-commerce market has obvious seasonal characteristics. For import, the peak appears at the end of the year, because of the US Thanksgiving, Black Friday and Cyber Monday and other shopping season; the main import commodities are educational products, products growing fastest is clothing, followed by leisure products.
