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當(dāng)前位置: 首頁(yè) ? 全球資訊 ? 商業(yè)模式 ? 正文

以美為鑒:當(dāng)下美國(guó)正流行的27個(gè)新興商業(yè)模式(四)

27 Emerging Business Models Popular in US

放大字體??縮小字體 ??瀏覽次數(shù):4783
核心提示:在美國(guó),有2300萬(wàn)家小企業(yè),每個(gè)月還會(huì)新增54.3萬(wàn)家小企業(yè)。所以,如果想要脫穎而出,并取得成功,不僅需要一個(gè)獨(dú)一無(wú)二的價(jià)值主張,還要有多元化的收入流,以及充足、強(qiáng)大的創(chuàng)造能力。其中有17家獨(dú)特的公司,他們的商業(yè)模式已經(jīng)得到了市場(chǎng)的驗(yàn)證,這些公司的產(chǎn)品范圍很廣,從零售App應(yīng)用,到時(shí)尚新貴,當(dāng)然,這些公司也正在重新思索他們的收入模式,并且不斷為交易雙方創(chuàng)造令人信服的價(jià)值
16. Rent the Runway

成立時(shí)間:2009

公司創(chuàng)始人: Jennifer Hyman 和Jenny Fleiss

創(chuàng)新視角:出租高端服裝,為他人創(chuàng)造一個(gè)“灰姑娘時(shí)刻”,為女性提供一些嘗試體驗(yàn)自己不常穿的服裝品牌機(jī)會(huì)。

隨著Instagram和Facebook上的照片越來(lái)越多,這意味著女人將更喜歡穿不重復(fù)的衣服了。Rent the Runway讓用戶以名牌服裝售價(jià)10%-15%的價(jià)格,租賃衣服出席重要場(chǎng)合,從而解決大多數(shù)女性一直以來(lái)所面臨的“滿柜子衣服卻發(fā)現(xiàn)無(wú)衣可穿”的難題。

經(jīng)驗(yàn):讓用戶穿上夢(mèng)寐以求的服裝,另外在購(gòu)買(mǎi)之前先試穿也是一種有效的銷(xiāo)售手段。

17. Birchbox

成立時(shí)間:2010年

公司創(chuàng)始人:Katia Beauchamp和 Hayley Barna

創(chuàng)新視角:訂購(gòu)化妝品盒,滿足你內(nèi)心美容“小惡魔”的欲望

Birchbox 是一家化妝品初創(chuàng)公司,但是它卻震撼了整個(gè)行業(yè)。Birchbox為用戶帶來(lái)了專(zhuān)家精選的化妝品,而且經(jīng)常會(huì)給消費(fèi)者帶來(lái)驚喜。這家公司的增長(zhǎng),已經(jīng)證明了他們的商業(yè)模式非常有效果,而且目前也獲得了7190萬(wàn)美元的融資。“我們?nèi)匀挥X(jué)得自己剛剛起步,但是在這個(gè)時(shí)刻,卻是一個(gè)轉(zhuǎn)折點(diǎn),在我們看來(lái),這個(gè)行業(yè)充滿了競(jìng)爭(zhēng)力,也很有動(dòng)力,十分令人興奮。”該公司創(chuàng)始人Katia Beauchamp說(shuō)道。

18. 靠“鄰居”創(chuàng)造11億美元的社交網(wǎng)絡(luò):Nextdoor!

Nextdoor成立于2011年10月,其專(zhuān)注于創(chuàng)建私密的社區(qū)鄰里網(wǎng)站,幫助特定范圍的鄰里間相互結(jié)識(shí)、交換意見(jiàn)和分享建議、組織虛擬的鄰里守望以減少犯罪的發(fā)生。每個(gè)站點(diǎn)都通過(guò)密碼保護(hù),且對(duì)搜索引擎不可見(jiàn)。在加入之前,成員需要驗(yàn)證他們的住址,以確保成員間能夠相互信任。

目前,Nextdoor在全美幫助運(yùn)營(yíng)超過(guò)53000個(gè)這樣的鄰里站點(diǎn)。公司還與大約650個(gè)本地政府機(jī)構(gòu)保持合作,以便他們與社區(qū)間能夠及時(shí)交換最新的重要信息,包括本地警情以及緊急情況通知。

公司最近也向公共部門(mén)開(kāi)放了Nextdoor服務(wù),以便市政當(dāng)局能夠更加容易與當(dāng)?shù)鼐用襁M(jìn)行交流。

19.Yik Yak :有望成為下一個(gè)Twitter的社交網(wǎng)絡(luò)巨頭

Yik Yak 是一款基于地理位置的社交應(yīng)用,有望成為下一個(gè) Twitter。用戶發(fā)布的狀態(tài)可以被方圓 10 英里的其他用戶看到,其他用戶可以「點(diǎn)贊」或者「拍磚」。

在一年的時(shí)間里,Yik Yak 用戶數(shù)如雨后春算般增長(zhǎng),Yik Yak 已經(jīng)成長(zhǎng)為一家社交網(wǎng)絡(luò)巨頭。是每個(gè)美國(guó)大學(xué)校園里的主力社交產(chǎn)品,Twitter 甚至模仿了其位置功能。

20.Medium誕生記:讓博客回歸本質(zhì),讓作者不再孤獨(dú)

從創(chuàng)辦Blogger、Twitter到Medium,威廉姆斯能再掀起第三次新媒體浪潮

Medium 究竟是什么?高尚小區(qū)vs “貧民窟”威廉姆斯反復(fù)地闡述:Medium是一個(gè)自由、開(kāi)放的平臺(tái),任何人都可以在這里發(fā)表自己的故事與意見(jiàn)。他也反復(fù)地闡述:他要把Medium打造成一個(gè)安靜、舒適、深度閱讀與表達(dá)的“高尚小區(qū)”。這兩種訴求,顯然存在著明顯的沖突。(中國(guó)進(jìn)出口網(wǎng)

16. Rent the Runway

Founded: 2009

Company founder: Jennifer Hyman and Jenny Fleiss

Innovation Perspective: rent high-end apparel, create a "Cinderella moment" for others, provide opportunities for women to try apparel brands that they do not often try.

With more and more photos on Instagram and Facebook, more women like to wear clothes different from others. Rent the Runway allows users to rent branded clothing priced 10% -15% of the retail price, it allows users to rent clothing and to attend important occasions, thus solving the problem that women cannot choose any clothing when facing the closet full of clothes.

Experience: allowing users to wear the coveted clothing, trying before buying is also an effective marketing tool.

17. Birchbox

Founded: 2010

Company founder: Katia Beauchamp and Hayley Barna

Innovation Perspective: Order cosmetic boxes, satisfy your inner desire for beauty "Little Devil"


Birchbox is a cosmetic start-up company, but it shakes the entire industry. Birchbox provides users with a selecion of cosmetic experts, and often gives consumers a surprise. The company's growth, have proven their business model is very effective, and currently the company also received $71.9 million in financing. "We still feel that we just started, but at this moment, it is a turning point, in our opinion, the industry is full of competitiveness, but also very dynamic, very exciting." The founder Katia Beauchamp said.

18. Nextdoor: a social network creating $1.1 billion by "neighbor"!

Nextdoor was founded in October 2011, it’s focused on creating an intimate neighborhood community website, helping neighborhoods in a specific range to get to know each other, exchange ideas and share suggestions, and organizing virtual neighborhood watch to reduce the crime. Each site is protected by password and not visible to search engines. Before joining, members need to verify their addresses, in order to ensure inter-members can trust each other.

Currently, Nextdoor helps to operate more than 53,000 neighborhood sites in the United States. The company also maintained cooperation with about 650 local government agencies so that they can timely exchange the latest important information among the community, including local police intelligence and emergency notification.

Recently the company also opened Nextdoor services to the public sector, so that municipalities can communicate with local residents more easily.

19.Yik Yak: the next social networking giant
Yik Yak is a location-based social networking applications and expected to become the next Twitter. The state published by users can be seen by other users in the near 10 miles, and other users can "like" or "dislike".

In a year's time, Yik Yak users grew like mushroom, and Yik Yak has grown into a social networking giant, which is the main social network on the American college campuses, even Twitter mimic the function of its location.

20.Medium: make blog back to basics, author no longer lonely

from Blogger, Twitter to Medium, Williams sets off a third wave of new media

What exactly is a Medium? Noble district vs "slum". Williams repeatedly elaborated, Medium is a free, open platform, anyone can publish their own stories and comments here. He also repeated, he wanted to make Medium a quiet, comfortable, depth reading and expression "noble community". These two demands apparently conflict.
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