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在美國，有2300萬家小企業(yè)，每個(gè)月還會新增54.3萬家小企業(yè)。所以，如果想要脫穎而出，并取得成功，不僅需要一個(gè)獨(dú)一無二的價(jià)值主張，還要有多元化的收入流，以及充足、強(qiáng)大的創(chuàng)造能力。其中有17家獨(dú)特的公司，他們的商業(yè)模式已經(jīng)得到了市場的驗(yàn)證，這些公司的產(chǎn)品范圍很廣，從零售App應(yīng)用，到時(shí)尚新貴，當(dāng)然，這些公司也正在重新思索他們的收入模式，并且不斷為交易雙方創(chuàng)造令人信服的價(jià)值。
1. Skillshare
成立時(shí)間：2011年
公司創(chuàng)始人：Malcolm Ong和Michael Karnjanaprakorn
創(chuàng)新視角：一個(gè)能學(xué)到任何東西的平臺
之前，Skillshare推出的是一個(gè)類似“點(diǎn)餐”式的教育平臺，教學(xué)專家可以按照任何學(xué)科教授一個(gè)班級，任何人都能參加這個(gè)課程，只需支付20美元或 25美元即可。不過在去年三月，Skillshare轉(zhuǎn)型了，他們推出了一個(gè)每月10美元的自助式套餐，這種商業(yè)模式可以讓用戶每月只支付十美元，就學(xué)習(xí)平臺上的全部課程。
經(jīng)驗(yàn)：依靠擁有專業(yè)知識和聰明智慧的普通人，開發(fā)出了一個(gè)可人人參與的教育平臺。
成立時(shí)間：2011年
公司創(chuàng)始人：Katrina Lake
創(chuàng)新視角：依靠數(shù)據(jù)和兼職時(shí)尚界人士提供的趨勢，提供更智能的個(gè)性化造型。
Stitch Fix公司創(chuàng)始人兼首席執(zhí)行官Katrina Lake表示，他們公司探索到了零售行業(yè)里他人沒有發(fā)現(xiàn)的一塊處女地，更是藝術(shù)和科學(xué)的結(jié)合。她的初創(chuàng)公司擁有專門的算法處理新用戶時(shí)尚造型的調(diào)研，然后根據(jù)收到的信息提供反饋，幫助Stitch Fix在加州和德克薩斯州300多位兼職時(shí)尚師開發(fā)出最適合用戶的時(shí)尚服飾，他們會給訂購用戶寄送出裝有五件時(shí)尚商品的禮盒，而且保證會得到用戶的喜愛。 Lake表示，“沒有任何一家服務(wù)商，可以提供真正個(gè)性化的零售體驗(yàn)，而且價(jià)格還如此優(yōu)惠，只有Stitch Fix做到了。”
經(jīng)驗(yàn)：通過智能數(shù)據(jù)開發(fā)產(chǎn)品，給消費(fèi)者帶來驚喜和快樂，還節(jié)省了消費(fèi)者的時(shí)間。
成立時(shí)間：2010年
公司創(chuàng)始人： David Gilboa， Neil Blumenthal， Andrew Hunt， Jeffrey Raider
創(chuàng)新視角：繞過中介商，特別是那些巨頭中介商，并把一個(gè)醫(yī)學(xué)設(shè)備轉(zhuǎn)型成為了一個(gè)時(shí)尚飾件。
Warby Parker的影響力是不可否認(rèn)的，現(xiàn)在圈子里的科技記者們都拿Warby Parker做例子，一提到某個(gè)傳統(tǒng)行業(yè)，就會說，“要做**行業(yè)的Warby Parker”。一直以來，眼鏡行業(yè)都是由Luxottica集團(tuán)所統(tǒng)治，但是Warby Parker卻從價(jià)格這一點(diǎn)上闖出了一片天，他們改變了奢侈的眼鏡購物方式，現(xiàn)在反而有些像線上買鞋了。消費(fèi)者評論說，“嘿，真的，一副眼鏡只要95美元，那我也來一副藍(lán)色的吧。”Warby Parker是從電子商務(wù)起步的，現(xiàn)在他們也開設(shè)了實(shí)體店，而且是和Tiffany這樣的奢侈品店開在了同一位置。Warby Parker的眼鏡款式很多，比如“The Standard”，“Alchemy Works”，等等。它不僅去掉了中間環(huán)節(jié)，還增加了許多很酷的元素和社交功能。超低的價(jià)格，時(shí)尚的感覺，還有什么能比這兩點(diǎn)更能吸引消費(fèi)者的呢？
經(jīng)驗(yàn)：改變了人們看待一個(gè)行業(yè)的眼光。
4. Paperless Post
成立時(shí)間：2008年
公司創(chuàng)始人：James Hirschfeld和Alexa Hirschfeld
創(chuàng)新視角：徹底改變了信函世界，從線上起步，又回到線下
Paperless Post成立于2008年，它是美國郵政服務(wù)公司的最大競爭對手，該公司鼓勵人們通過電子郵件發(fā)布通告和邀請，而且他們擁有數(shù)百個(gè)設(shè)計(jì)模板。這個(gè)網(wǎng)站是免費(fèi)的，不過，如果用戶需要使用高級模板和信封，只需要預(yù)付“Coins”。在2012年末，他們又開創(chuàng)了另一個(gè)收入模式，推出紙質(zhì)的Paperless Post服務(wù)，允許用戶在PaperlessPost.com網(wǎng)站上面設(shè)計(jì)一張卡片，然后可以通過電子方式，或是紙質(zhì)郵政方式發(fā)送給對方。Alexa Hirschfeld向媒體透露，60%的Paperless Post用戶希望可以通過紙質(zhì)郵政寄送卡片。“他們告訴我，他們喜歡Paperless Post，但是在某些時(shí)候，他們也需要用紙張來寄送東西，因?yàn)楫吘辜垙堖€有具有質(zhì)感的，而且還可以保存很久時(shí)間。”
經(jīng)驗(yàn)：重視設(shè)計(jì)美學(xué)。
5. Zady
成立時(shí)間：2013年
公司創(chuàng)始人：Soraya Darabi和Maxine Bedat
創(chuàng)新視角：透明化銷售，強(qiáng)調(diào)告知購買者衣服的制造地以及設(shè)計(jì)的相關(guān)背景信息。
Zady 旨在改變?nèi)藗兛创龝r(shí)尚產(chǎn)品的方式，特別是快銷時(shí)尚行業(yè)。該公司創(chuàng)始人Soraya Darabi和Maxine Bedat非常專注于提供高品質(zhì)，純手工制造的商品，而且這些商品都是在美國本土生產(chǎn)---“Made in America”。
經(jīng)驗(yàn)：講述產(chǎn)品故事是非常重要的，也是人們愿意花錢購買你產(chǎn)品的一個(gè)重要原因。（中國進(jìn)出口網(wǎng)）
In the US, there are 23 million small businesses, each month 543,000 small businesses will be set up. So, if you want to stand out and be successful, not only a unique value proposition, but also a wide range of revenue streams, as well as sufficient, strong creative ability are needed. 17 unique companies and their business model has been validated by the market, these companies have a wide range of products, from retail App application, to fashion favorites, of course, these companies are re-thinking their revenue model, and continue to create compelling value for both parties of the deal.
1. Skillshare
Founded: 2011
Company founder: Malcolm Ong and Michael Karnjanaprakorn
Innovation Perspective: a platform from which you are able to learn anything
Before, Skillshare launched an education platform similar to "ordering", teaching specialists can follow any discipline and offer a course, anyone can participate in this program, just to pay $20 or $25. However, in March last year, Skillshare transformed, they launched a self-catering packages, $10 per month. This business model allows users to pay only $10 per month, if they want to study full courses on the platform.
Experience: based on ordinary people with expertise and wisdom, people develop an educational platform for everyone involved.
2.Sitich Fix
Founded: 2011
Company founder: Katrina Lake
Innovation Perspective: rely on the data and the trends provided by part-time fashion people, provide a more intelligent, personalized style.
Stitch Fix founder and CEO Katrina Lake said, his company explored a piece of virgin land that others in the retail industry did not find, it was a combination of art and science. Her start-up company has a specialized algorithm processing new user fashion modeling research, provide feedback based on the information received, and help more than 300 part-time stylist of Stitch Fix in California and Texas to develop fashion apparels most suitable for the users, they will send subscribers a gift loaded with five pieces of fashion goods, and guarantee to get the user's favorite. Lake said, "There is no one service provider who can provide a truly personalized retail experience, and the price is so favorable, only Stitch Fix."
Experience: developing products through intelligent data, gives consumers surprise and joy, but also saves consumer’s time.
3. Warby Parker
Founded: 2010
Company founder: David Gilboa, Neil Blumenthal, Andrew Hunt, Jeffrey Raider
Innovation Perspective: bypassing intermediaries, especially those giant intermediaries, transforming a medical device into a fashion accessory.
Warby Parker's influence is undeniable, and now scientific reporters take Warby Parker as an example, when it comes to a traditional industry, people would say, "we’ll become Warby Parker in ** industry". All along, the optical industry is dominated by Luxottica Group, but Warby Parker gets its own shares by price, they change the way to buy luxury glasses. Consumer says, "Hey, really, the price of this pair of glasses is only $95, I also want a blue pair." Warby Parker start up from e-commerce, and now they have opened a store, which is in the same location with Tiffany. There are many styles of Warby Parker glasses, such as "The Standard", "Alchemy Works", and so on. Not only does it remove the intermediate links, but also adds many cool elements and social functions. Low price, fashion feeling, there is nothing better than these two points to attract consumers?
Experience: change the way people look at an industry.
4. Paperless Post
Founded: 2008
Company founder: James Hirschfeld and Alexa Hirschfeld
Innovation Perspective: revolutionize communications world, starting from the online, back to the offline
Paperless Post was founded in 2008, the biggest competitor of the United States Postal Service, Paperless Post encourages people to publish notices and invitations by e-mail, and it has hundreds of design templates. This site is free, but if you need to use advanced templates and envelopes, you need to pay "Coins". In late 2012, they created another revenue model, launching the paper's Paperless Post service that allows users to design a card on PaperlessPost.com, then users can send to others through electronic means, or paper-based postal way. Alexa Hirschfeld revealed to the media, 60% of users want Paperless Post cards sent via the postal paper. "They told me that they like Paperless Post, but at some point, they need to send something on paper, because after all, paper has the texture and can be saved for a long time."
Experience: emphasis on design aesthetics.
5. Zady
Founded: 2013
Company founder: Soraya Darabi and Maxine Bedat
Innovation Perspective: transparent sales, inform buyers of clothing manufacture and design of relevant background information.
Zady designed to change the way people look at fashion products, especially FMCG fashion industry. The Zady founder Soraya Darabi and Maxine Bedat are focused on providing high-quality, hand-made goods, and these goods are produced in the United States --- "Made in America".
Experience: The story about the product is very important and it’s also an important reason why people are willing to pay for your product.
