到日本旅游，順手抱一只電飯煲回來，已是流行了一陣子的“時尚”了，前些年在東京的秋葉原，滿大街都是拎著電飯煲的中國游客。我一度對此頗為不解，“日本的電飯煲真的有那么神奇嗎？”就在一個多月前，我去廣東美的講課，順便參觀了美的產(chǎn)品館，它是全國最大的電飯煲制造商，我向陪同的張工程師請教了這個疑問。
工程師遲疑了三秒鐘，然后實誠地告訴我，日本電飯煲的內(nèi)膽在材料上有很大的創(chuàng)新，煮出來的米飯粒粒晶瑩，不會黏糊，真的不錯，“有時候我們?nèi)ト毡荆I(lǐng)導(dǎo)也會悄悄地讓我們拎一兩只回來。”
這樣的景象并不僅僅發(fā)生在電飯煲上-
很多人買了吹風(fēng)機，據(jù)說采用了納米水離子技術(shù)，有女生當(dāng)場做吹頭發(fā)試驗，“吹過的半邊頭發(fā)果然蓬松順滑，與往常不一樣”；
很多人買了陶瓷菜刀，據(jù)說耐磨是普通鋼的60倍，“切肉切菜那叫一個爽，用不到以前一半的力氣，輕松就可以把東西切得整整齊齊了”；
很多人買了電動牙刷，最新的一款采用了LED超聲波技術(shù)，重量比德國的布朗輕一半，刷毛更柔順，適合亞洲人口腔使用…… 最讓我吃驚的是，居然還有三個人買回了五只馬桶蓋。
這款馬桶蓋一點也不便宜，售價在2000元人民幣左右，它有抗菌、可沖洗和座圈瞬間加熱等功能，最大的“痛點”是，它適合在所有款式的馬桶上安裝使用，免稅店的日本營業(yè)員用難掩喜悅的神情和拗口的漢語說，“只要有中國游客團(tuán)來，每天都會買斷貨。”
在沖繩免稅店里瘋狂購物的、年輕的藍(lán)獅子同事們，大概都算是中國當(dāng)今的中產(chǎn)階層，是理性消費的中堅，他們很難被忽悠，也不容易被廣告打動，他們當(dāng)然喜歡價廉物美的商品，不過他們同時更是“性能偏好者”，是一群愿意為新技術(shù)和新體驗埋單的人。（中國進(jìn)出口網(wǎng)）

After traveling to Japan, he brought a rice cooker and came back, it is popular for long time, and a few years ago in Tokyo's Akihabara, there are always Chinese tourists carrying rice cooker. In this regard, I was quite confused, "Japan's rice cooker is really that magical?" Just a month ago, I went to Guangdong Midea, gave a lecture and by the way visit the products shop of Midea, the largest manufacturer of rice cookers in China, I would like to ask the engineer Zhang accompanied this question.

Zhang hesitated for three seconds, then told me honestly, Japanese rice cooker liner material had a great innovation, the boiled rice with this cooker was really good, capsules crystal, and would not sticky, "Sometimes when we go to Japan, leaders will let us carry one or two back. "

This scene does not just happen in the rice cooker -

Many people buy a hairdryer, reportedly with a nano-water plasma technology, girls blows hair to test on the spot, "it’s true, the hair blowing feels fluffy and smooth";

Many people buy a ceramic kitchen knife, its abrasion resistance is 60 times the normal steel, "it’s very easy and convenient to cut meat and vegetable, I only exert strength less than half the previous";

Many people buy an electric toothbrush, with LED ultrasonic technology, weight less than half of the Germany's Brown, bristles more supple, suitable for Asian oral use ......

Most surprisingly, three people buy five toilet lid in Japan.

The toilet lid is not cheap, priced at 2000 yuan around, it has antibacterial, washable and instant heating seat and other functions, it can be installed on all styles of toilet, salesperson in duty-free shops in Japan said in obscure Chinese, "As long as there are groups of Chinese tourists coming, the products can be sold out every day."

Those shopping in Okinawa duty-free shops are the young Chinese middle class, the backbone of rational consumption, difficult to be fooled, not easy to be impressed by advertising, they certainly like cheap merchandise, but they also prefer good performance, and are willing to pay for the new technologies and experience.