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中國(guó)及其他新興市場(chǎng)汽車銷售放緩，可能幫助美國(guó)顧客從本地經(jīng)銷商獲得折扣。
寶馬(BMW)稱，各汽車制造商已將本來要投放中國(guó)及其他新興市場(chǎng)的汽車重新安排到美國(guó)市場(chǎng)，加劇了競(jìng)爭(zhēng)，帶來了更高額的獎(jiǎng)勵(lì)措施。
寶馬首席財(cái)務(wù)官弗里德里?？e希納(Friedrich Eichiner)說：“美國(guó)市場(chǎng)的競(jìng)爭(zhēng)正在加劇。強(qiáng)勢(shì)美元正在創(chuàng)造有吸引力的市場(chǎng)條件。每家制造商都想分一杯羹。”
部分是由于在美國(guó)和中國(guó)的售價(jià)下降，寶馬第二季度汽車營(yíng)業(yè)利潤(rùn)率降至8.4%。雖然這仍在寶馬8%至10%的目標(biāo)范圍內(nèi)，但沒有達(dá)到普遍預(yù)測(cè)的9.3%，而且顯著低于競(jìng)爭(zhēng)對(duì)手梅賽德斯-奔馳(Mercedes-Benz)同期10.5%的利潤(rùn)率。
在接任寶馬首席執(zhí)行官以來發(fā)布的首次盈利報(bào)告中，哈拉爾德克魯格(Harald Krueger)重申了寶馬2015年實(shí)現(xiàn)稅前利潤(rùn)增長(zhǎng)5%至9.9%的目標(biāo)。
不過，寶馬告誡稱，這一增長(zhǎng)將受到激烈競(jìng)爭(zhēng)、人員成本上升、高投資以及中國(guó)市場(chǎng)進(jìn)入常態(tài)的影響。
去年，中國(guó)占寶馬銷量的22%，但由于股市震蕩、政府打擊腐敗以及限制新車登記，中國(guó)市場(chǎng)正在放緩。
寶馬第二季度營(yíng)業(yè)利潤(rùn)下降了3%，至25億歐元，與預(yù)期一致。（中國(guó)進(jìn)出口網(wǎng)）
Slowing car sales in China and other emerging markets could help customers in the US obtaindiscounts at their local dealership.
BMW says carmakers have reallocated vehicles intended for China and other emergingmarkets to the US, increasing competition and leading to higher incentives.
Friedrich Eichiner, chief financial officer, said: “Competition is increasing in the US. The strongdollar is creating attractive market conditions. Every manufacturer wants a piece of the cake.”
Partly because of weaker pricing in the US and China, BMW’s automotive operating margindipped to 8.4 per cent in the second quarter. Although this was within BMW’s targeted rangeof 8-10 per cent, it missed the consensus forecast of 9.3 per cent and was substantially lowerthan the 10.5 per cent margin achieved by rival Mercedes-Benz in the same period.
In his first earnings update since taking over as chief executive, Harald KruegerreaffirmedBMW’s goal to achieve a pre-tax profit increase of between 5 and 9.9 per cent in 2015.
However, BMW cautioned that the increase would be tempered by fierce competition, risingpersonnel costs, high investments and the normalisation of the Chinese market.
Last year China accounted for 22 per cent of BMW’s sales, but is slowing due to the volatilestock market, a government crackdown on corruption and limits on new vehicle registrations.
BMW’s operating profit declined 3 per cent to 2.5bn in the second quarter, in line withforecasts.
