??
報告稱，雖然中國零售業(yè)的增長速度已較2009年15.6%的峰值有所放緩，但對全球零售連鎖企業(yè)來說，中國仍是一個不可抗拒的市場。
該報告顯示，2014年亞太區(qū)零售業(yè)銷量預(yù)計將增長 4.1%，而今年的增速將達(dá)到4.6%。到2018年前，零售業(yè)銷量仍將呈現(xiàn)上升趨勢，而2018年的市場規(guī)模估計將達(dá)到10.3萬億美元。作為一個整體來說，亞太地區(qū)仍是全球大多數(shù)零售連鎖企業(yè)的首選目的地。盡管中國的經(jīng)濟(jì)增長開始放緩，而印度缺乏改革的動力，但亞太地區(qū)的增長將得益于兩國的推動。
普華永道中國零售及消費(fèi)品行業(yè)主管合伙人王笑說：“從2015年起，美國的經(jīng)濟(jì)增長與歐元區(qū)的艱難復(fù)蘇將促進(jìn)對亞洲商品的需求。在未來的五年中，亞洲地區(qū)的零售銷量增長將是全球最快的。”
該報告將食品安全問題列為一個重要的關(guān)注點(diǎn)。隨著亞洲新興市場的快速發(fā)展，人們也越來越關(guān)注食品安全。基于對食品安全的關(guān)注，亞洲的食品行業(yè)正受到越來越嚴(yán)格的監(jiān)管。亞洲的食品生產(chǎn)商已經(jīng)開始到海外市場尋求專業(yè)知識，希望與值得信賴的品牌建立伙伴關(guān)系。
在食品與飲料領(lǐng)域，中國企業(yè)的海外并購正在呈現(xiàn)上升的勢頭。2010年至2013年間，中國企業(yè)在食品與飲料行業(yè)的對外投資總計90億美元。2014年上半年，食品與飲料行業(yè)的并購交易量占中國對外并購總交易量的17%。
就未來而言，全球零售業(yè)正在不斷地變化，而變化速度最快是亞洲市場，特別是中國。在亞洲，電子商務(wù)與移動電子商務(wù)渠道的融合與創(chuàng)新讓業(yè)內(nèi)的重要零售企業(yè)不得不重新思考自己的渠道戰(zhàn)略。（中國進(jìn)出口網(wǎng)）
On 12th Feb, PWC released a report "2015-2016 Asian retail and consumer goods industry outlook". It says, in the next two years, the annual growth rate of China's retail sales on average is still expected to reach 8.7%. In addition, China will become the world's largest retail market in 2008.
The report shows, although China's retail growth rate has slowed compared with that peak in 2009, for the global retail chain enterprises, China is still an irresistible market.
The report also shows that the retail sales in the Asia-Pacific region in 2014 is expected to grow by 4.1 percent, while this year's growth rate will reach 4.6%. Until 2018, retail sales continue to show an upward trend, while in 2018 the market size is estimated to reach $10.3 trillion. As a whole, the Asia-Pacific region remains the most preferred destination for global retail chain enterprises. Although China's economic growth has slowed down, the reform in India lack in momentum, the growth of the Asia-Pacific region will benefit from the two countries.
Wang Xiao, the supervisor of China's retail and consumer goods industries of PWC said, from 2015, the economy growth of US and the difficult recovery of EU will stimulate demand for Asian goods. In the next five years, Asia’s retail sales growth will be the world's fastest one. "
The report also focused on food safety issues. With the rapid development of emerging markets in Asia, people are increasingly concerned about food safety. based on concerns about food safety, the Asian food industry is subject to more stringent regulation. Asian food manufacturers have sought the expertise of overseas markets, wishing to establish partnership with trusted brands.
In the food and beverage sector, Chinese enterprises’ overseas M & A shows an upward trend. From 2010 to 2013, Chinese enterprises’ foreign investment in the food and beverage industry totaled $9,000,000,000. In the first half of 2014, M&A volumes in the food and beverage industry accounted for 17% of the total trading volume of China's outbound M&A.
For the future, the global retail industry is constantly changing, and the most rapidly changing market is the Asian market, particularly Chinese market. In Asia, the integration and innovation of e-commerce and mobile e-commerce channels make the important retail companies rethink their channel strategy.
