根據(jù)市場研究機(jī)構(gòu)易觀國際（Canalys）發(fā)布的數(shù)據(jù)，這個中國制造商的Q2數(shù)據(jù)第一次超過了南韓的競爭對手。

在這段時期小米占據(jù)了中國本土智能機(jī)銷售額的14%，而三星則降到了12%，隨后是聯(lián)想和宇龍。

自從第一個季度開始，這是一個巨大的改變。當(dāng)時小米占有的銷售額比率是10.7%,而三星則獨(dú)占鰲頭，占有18.3%的比率。與此同時，去年的這個時候，小米在中國市場的智能機(jī)銷售額占有率僅為5%。

那么是什么原因讓小米的受歡迎成都獲得如此巨大的高漲呢？小米公司似乎使其制作工藝趨于完美，即制造價格低廉但高智能和高吸引力的手機(jī)，例如；廉價的紅米手機(jī)以及旗艦手機(jī)Mi。

小米手機(jī)的系統(tǒng)習(xí)慣界面（小米手機(jī)運(yùn)行的是安卓系統(tǒng)）也被高度認(rèn)定是本土畫的，并且提供了一個簡化了類似ios的經(jīng)驗(yàn)。

小米公司和三星公司相比，手機(jī)價格上較低廉，但是手機(jī)質(zhì)量上卻沒做任何的妥協(xié)，小米公司通過透明化的市場運(yùn)作以及運(yùn)營自己的電子商務(wù)網(wǎng)站從而成功地從眾多當(dāng)?shù)乇姸嘤懈偁幜Φ牡土謾C(jī)品牌中脫穎而出。

最后一點(diǎn)（有自己的電子商務(wù)網(wǎng)站）非常重要，它能容許小米公司以接近成本機(jī)邪惡價格和類似于亞馬遜的營銷模式來賣出手機(jī)。

小米4是公司最近新推出的旗艦手機(jī)，它內(nèi)置了和HTC One M8以及 Samsung Galaxy S5一樣的規(guī)格和光滑的設(shè)計(jì)，但是它的售價卻大約為200英鎊。

照這樣下去，三星同樣會關(guān)心它在西方市場的位置。(欲瀏覽更多前沿資訊，請關(guān)注中國進(jìn)出口網(wǎng)：m.dzkf.net）

Xiaomi has overtaken Samsung as the most popular smartphone maker in China.

The Chinese manufacturer's Q2 sales figures have exceeded its South Korean rival's for the very first time, according to data released by market research firm Canalys.

Xiaomi picked up 14 percent of all smartphone sales in the country during the period, while Samsung dropped to 12 percent alongside Lenovo and Yulong.

It's a massive change since the first quarter, when Xiaomi had 10.7 percent and Samsung ruled the roost with 18.3 percent. This time last year, meanwhile, Xiaomi was responsible for only 5 percent of all smartphone sales in China.

So to what can we attribute this massive upsurge in Xiaomi's popularity? The company appears have perfected the art of making cheap yet highly capable and attractive handsets, such as the budget Redmi series and its flagship Mi.

Its MIUI custom interface (its phones run on Android) is also highly thought of locally, offering a simplified iOS-like experience.

While Xiaomi has successfully undercut Samsung on price without compromising on quality, it's also managed to stand out from competing local budget brands through bright marketing and by running its own e-commerce website.

This latter point is vital, allowing the company to sell its products at near cost price in a similar way to Amazon.

The Xiaomi Mi 4 is the company's recently announced new flagship phone. It's got the kind of specs and slick design (including metal) that place it in HTC One M8 and Samsung Galaxy S5 territory, yet it sells for around the £200 mark.

At this rate, Samsung may well be worrying about its position in western markets too.