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中國日益升級的乳品市場爭奪戰(zhàn)，正逐漸向電商轉(zhuǎn)移。特別是隨著傳統(tǒng)賣場品牌競爭加劇、海關(guān)日益收緊跨境奶粉代購，國際乳品生產(chǎn)巨頭開始將目光投向中國的電商平臺。
9月12日，愛爾蘭駐華大使康寶樂(John Paul Kavanagh)、貝因美集團副總裁陶楊、京東商城日百母嬰總監(jiān)郭曉博等在北京共同啟動貝因美旗下新產(chǎn)品在京東的網(wǎng)絡(luò)首售。作為國內(nèi)電商官方發(fā)售的第一罐進口奶粉，貝因美與京東商城的攜手被視為原裝進口奶粉在中國進入全新電商時代。
此次貝因美推出的新產(chǎn)品綠愛+，來自貝因美與國際知名跨國企業(yè)KERRY共同投資的愛爾蘭本土工廠，從牧場到成品全供應(yīng)鏈管理，完全在愛爾蘭生產(chǎn)，進入中國市場的所有產(chǎn)品都經(jīng)過愛爾蘭及中國兩國質(zhì)檢。
到會的京東日百母嬰總監(jiān)郭曉博表示，雙方的這次合作，意味著未來中國媽媽們不必再費海淘、代購之苦，就可以在中國購買到原裝進口奶粉。
專家指出，各大國外奶粉廠商角逐中國電子商務(wù)平臺將成為未來一段時間的趨勢。
中國國內(nèi)市場對進口奶粉的巨大需求，已經(jīng)成為近幾年影響國際乳品市場價格的重要因素。美國乳品出口協(xié)會提供的數(shù)據(jù)顯示，受中國需求推動，2013年美國面向中國的奶粉出口額較上年增長超過兩倍，美國乳品生產(chǎn)企業(yè)今年3月份出口量刷新紀錄。而作為乳品重要原產(chǎn)地的新西蘭，2013年向中國出口了價值超過40億美元的乳制品。巨大的市場購買力使得國際乳品巨頭紛紛將目光投向中國，官方最新數(shù)據(jù)顯示，目前中國共批準(zhǔn)了27個國家的1686家乳品企業(yè)注冊，其中包含55家嬰幼兒配方乳粉境外企業(yè)。
但進口奶粉在中國市場相對高昂的價格，也催生了中國海外代購市場急速擴張。2013年中國海外代購的奶粉、輔食等嬰幼兒食品類交易額達到175億元人民幣，成為海外代購市場中最火爆的消費品。但同時，海外代購面臨偷稅、漏稅等問題，而渠道的規(guī)范也使得造假和販假現(xiàn)象屢見不鮮。
專家表示，原裝進口奶粉與中國電商平臺的攜手，將有望使得中國消費者購買渠道更為通暢，也有助降低進口奶粉的成本，因此中國各大電子商務(wù)平臺肯定會成為進口奶粉廠商未來在中國爭奪的另一個主戰(zhàn)場。(由中國進出口網(wǎng)摘自中國經(jīng)濟網(wǎng))
The dairy products competition becomes fiercer and fiercer nowadays. As a result, those dairy products producers are paying more attention to e-commerce trade accross border. Especially with the increasing competition of famous brands in the traditional stores and increasingly tightened cross-border milk purchasing, international dairy producers began to focus on China's cross-border electronic business platforms.
On September 12, John Paul Kavanagh, the Irish Ambassador, Yang ao, vice president of the Beinmate Group, Gupo Xiaobo, director of maternal and child department in JD B2C market jointly launched the first sale its new product in Beijing. As the first imported milk powder officially sold on the domestic e-commerce platform, the cooperation between JD B2C market and Beinmate is considered as the symbol that imported milk powder market in China has entered a new era of electronic commerce.
The a new product green love + launched by Beinmate comes from the local plant in Ireland which is jointly invested by Beinmate and world renowned multinational company KERRY. From the ranch to the end products in the whole supply chain management, the products are produced entirely in Ireland, and all products entering the Chinese market have been inspected by the two countries to make sure the quality is super.
Gupo Xiaobo, director of maternal and child department in JD B2C market noted that the cooperation between the two sides means in the future Chinese mothers can save energy spent on online purchasing merkets such as Haitao (wher particular employees get products directly from the original places). They can buy imported milk powder in China without any worry.
Experts point out that major foreign milk powder manufacturers will compete for Chinese e-commerce platform, which will become the future trend in the future.
The huge demand for imported milk powder in China's domestic market has in recent years become an important factor affecting the international dairy market prices. Data provided by American Dairy Export Council showed that, driven by Chinese demand, in 2013, milk powder exports from United States to China is more than doubled over the previous year. The export volume of the American dairy products in March this year hit a new record. As an important producer in the world, the New Zealand has exported to China more than 4 billion U.S. dollars worth of dairy products in 2013. The huge purchasing power of Chinese buyers attacts more and more international dairy products giants who seek larger market share in China. The latest official data show that China has approved a total of 1,686 dairy products enterprises registeration from 27 countries, which includes 55 overseas enterprises producing infant formula milk powder. （Translated by m.dzkf.net）
However, the prices of imported milk powder in China is relatively high, which gives birth to the rapid expansion of overseas purchasing for domestic customers. In 2013, the total volume of China's overseas purchasing of milk, infant food and other complementary products reached 17.5 billion yuan, becoming the most popular overseas purchasing consumer goods market. But at the same time, overseas purchasing is faced with the problem of tax evasion and other issues, while the flaws of legal procedures make the false and fake products widely spreaded in Chinese market.
Experts said that the cooperation between world milk powder suppliers and China’s e-commerce platform is expected not only to make it easier for Chinese consumers to buy more imported milk powder, but also help to reduce the cost of imported milk powder. Therefore, China's major e-commerce platforms are sure to become another main source for milk powder manufacturers to increase sales in China in the future.
9月12日，愛爾蘭駐華大使康寶樂(John Paul Kavanagh)、貝因美集團副總裁陶楊、京東商城日百母嬰總監(jiān)郭曉博等在北京共同啟動貝因美旗下新產(chǎn)品在京東的網(wǎng)絡(luò)首售。作為國內(nèi)電商官方發(fā)售的第一罐進口奶粉，貝因美與京東商城的攜手被視為原裝進口奶粉在中國進入全新電商時代。
此次貝因美推出的新產(chǎn)品綠愛+，來自貝因美與國際知名跨國企業(yè)KERRY共同投資的愛爾蘭本土工廠，從牧場到成品全供應(yīng)鏈管理，完全在愛爾蘭生產(chǎn)，進入中國市場的所有產(chǎn)品都經(jīng)過愛爾蘭及中國兩國質(zhì)檢。
專家指出，各大國外奶粉廠商角逐中國電子商務(wù)平臺將成為未來一段時間的趨勢。
中國國內(nèi)市場對進口奶粉的巨大需求，已經(jīng)成為近幾年影響國際乳品市場價格的重要因素。美國乳品出口協(xié)會提供的數(shù)據(jù)顯示，受中國需求推動，2013年美國面向中國的奶粉出口額較上年增長超過兩倍，美國乳品生產(chǎn)企業(yè)今年3月份出口量刷新紀錄。而作為乳品重要原產(chǎn)地的新西蘭，2013年向中國出口了價值超過40億美元的乳制品。巨大的市場購買力使得國際乳品巨頭紛紛將目光投向中國，官方最新數(shù)據(jù)顯示，目前中國共批準(zhǔn)了27個國家的1686家乳品企業(yè)注冊，其中包含55家嬰幼兒配方乳粉境外企業(yè)。
但進口奶粉在中國市場相對高昂的價格，也催生了中國海外代購市場急速擴張。2013年中國海外代購的奶粉、輔食等嬰幼兒食品類交易額達到175億元人民幣，成為海外代購市場中最火爆的消費品。但同時，海外代購面臨偷稅、漏稅等問題，而渠道的規(guī)范也使得造假和販假現(xiàn)象屢見不鮮。
專家表示，原裝進口奶粉與中國電商平臺的攜手，將有望使得中國消費者購買渠道更為通暢，也有助降低進口奶粉的成本，因此中國各大電子商務(wù)平臺肯定會成為進口奶粉廠商未來在中國爭奪的另一個主戰(zhàn)場。(由中國進出口網(wǎng)摘自中國經(jīng)濟網(wǎng))
The dairy products competition becomes fiercer and fiercer nowadays. As a result, those dairy products producers are paying more attention to e-commerce trade accross border. Especially with the increasing competition of famous brands in the traditional stores and increasingly tightened cross-border milk purchasing, international dairy producers began to focus on China's cross-border electronic business platforms.
On September 12, John Paul Kavanagh, the Irish Ambassador, Yang ao, vice president of the Beinmate Group, Gupo Xiaobo, director of maternal and child department in JD B2C market jointly launched the first sale its new product in Beijing. As the first imported milk powder officially sold on the domestic e-commerce platform, the cooperation between JD B2C market and Beinmate is considered as the symbol that imported milk powder market in China has entered a new era of electronic commerce.
Gupo Xiaobo, director of maternal and child department in JD B2C market noted that the cooperation between the two sides means in the future Chinese mothers can save energy spent on online purchasing merkets such as Haitao (wher particular employees get products directly from the original places). They can buy imported milk powder in China without any worry.
Experts point out that major foreign milk powder manufacturers will compete for Chinese e-commerce platform, which will become the future trend in the future.
The huge demand for imported milk powder in China's domestic market has in recent years become an important factor affecting the international dairy market prices. Data provided by American Dairy Export Council showed that, driven by Chinese demand, in 2013, milk powder exports from United States to China is more than doubled over the previous year. The export volume of the American dairy products in March this year hit a new record. As an important producer in the world, the New Zealand has exported to China more than 4 billion U.S. dollars worth of dairy products in 2013. The huge purchasing power of Chinese buyers attacts more and more international dairy products giants who seek larger market share in China. The latest official data show that China has approved a total of 1,686 dairy products enterprises registeration from 27 countries, which includes 55 overseas enterprises producing infant formula milk powder. （Translated by m.dzkf.net）
Experts said that the cooperation between world milk powder suppliers and China’s e-commerce platform is expected not only to make it easier for Chinese consumers to buy more imported milk powder, but also help to reduce the cost of imported milk powder. Therefore, China's major e-commerce platforms are sure to become another main source for milk powder manufacturers to increase sales in China in the future.
