麥當(dāng)勞公司周二公布其月度業(yè)績(jī)，為2003年3月以來(lái)最差表現(xiàn)，并表示其在中國(guó)供應(yīng)商食品安全問(wèn)題可能會(huì)減少其第三季度利潤(rùn)。
開業(yè)至少13個(gè)月麥當(dāng)勞餐廳8月份銷售下跌了3.7%。美國(guó)同店銷售下降了2.8%,歐洲下降了0.7%，亞太、中東和非洲地區(qū)暴跌14.5%。
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此前據(jù)分析師Metrix預(yù)計(jì)，麥當(dāng)勞全球同店銷售預(yù)期下降3.1%。預(yù)測(cè)美國(guó)下降2%,歐洲下降2.1%和亞太、中東和非洲地區(qū)地區(qū)下降10.1%。
詹尼分析師Mark Kalinowski在周二上午發(fā)布的報(bào)告題為“麥當(dāng)勞:流的不是番茄醬而是血。”
麥當(dāng)勞的股票,道瓊斯工業(yè)股票平均價(jià)格指數(shù)的一個(gè)組成部分,早上在紐約證券交易所交易約下降75美分至91.75美元。
亞洲餐館供應(yīng)短缺沖擊從今年7月開始,在中國(guó)的主要供應(yīng)商OSI集團(tuán)出現(xiàn)安全問(wèn)題后,公司被迫從別處尋找原料。
8月份的全球同店銷售額下降，已是麥當(dāng)勞作為世界上最大的餐飲公司的連續(xù)第三個(gè)月下降。上一次麥當(dāng)勞月同店銷售下跌3.7%追溯到2003年3月。
麥當(dāng)勞表示,它將在10月份公布第三季財(cái)報(bào)時(shí)更新全年預(yù)測(cè)。公司8月表示,其2014年銷售有進(jìn)一步降低的風(fēng)險(xiǎn)。
Oppenheimer分析師Brian Bittner說(shuō)麥當(dāng)勞第三季度同店銷售可能是自2003年第一季度以來(lái)最糟糕的一次。
“8月麥當(dāng)勞全球業(yè)務(wù)面臨一些阻力,影響到了整體銷售業(yè)績(jī),”首席執(zhí)行官湯普森在一份聲明中說(shuō)。“作為一個(gè)完善的系統(tǒng),我們正努力做有效引導(dǎo)，恢復(fù)市場(chǎng)狀況。”
麥當(dāng)勞一直都在應(yīng)對(duì)全球各種各樣的問(wèn)題。中國(guó)電視報(bào)告麥當(dāng)勞安全問(wèn)題后，上海福喜食品有限公司被查封，其亞洲餐館也受到供應(yīng)短缺影響。在俄羅斯市場(chǎng),被俄羅斯食品安全監(jiān)管機(jī)構(gòu)大量臨時(shí)檢查后，一些麥當(dāng)勞的地方被迫暫時(shí)關(guān)閉。
麥當(dāng)勞已經(jīng)制定了各種計(jì)劃以期改善公司形象,包括在廚房增添新制備站,增加數(shù)字化和升級(jí)店面。
By Jessica Wohl
Chicago Tribune McDonald’s Corp. on Tuesday posted its weakest monthly performance at long-standing stores since March 2003 and said its supplier issue in China is likely to reduce its third-quarter profit.
Sales at McDonald’s restaurants open at least 13 months fell 3.7 percent in August. Same-store sales fell 2.8 percent in the United States, fell 0.7 percent in Europe and plunged 14.5 percent in its Asia/Pacific, Middle East and Africa region.
Analysts had expected McDonald’s to report a global comparable sales decline of 3.1 percent, according to Consensus Metrix. They had predicted a decline of 2 percent in the United States, a decline of 2.1 percent in Europe and a dro of 10.1 percent in the APMEA region.
Janney analyst Mark Kalinowski summarized his take on the sales in a note issued Tuesday morning titled “MCD: That’s Not Ketchup … It’s Blood.”
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Shares of McDonald’s, a component of the Dow Jones industrial average, were off about 75 cents to $91.75 in morning trading on the New York Stock Exchange.
Asian restaurants were hit with supply shortages starting in July, after safety issues at a key supplier in China, OSI Group, forced the company to look elsewher for ingredients.
August’s global same-store sales decline was the third consecutive monthly dro for the world’s largest restaurant company. The last time McDonald’s monthly comparable sales fell 3.7 percent was in March 2003. August also marked the ninth month out of 10 in which U.S. comparable sales have fallen.
McDonald’s said it would updat its full-year forecast when it reports its third-quarter results in October. The company said in August that its 2014 sales forecast was “now at risk” to be reduced further.
Oppenheimer analyst Brian Bittner said third-quarter comparable sales are likely to be the worst since the first quarter of 2003.

“During August, McDonald’s global business faced several headwinds that impacted sales performance,” Chief Executive Officer Don Thompson said in a statement. “As a system, we are diligently working to effectively navigate the current market conditions to regain momentum.”
McDonald’s is dealing with a variety of issues around the globe. Its Asian restaurants were hit with supply shortages after a Chinese television report showed safety issues at OSI Group’s Shanghai Husi plant, which was then shut down. In Russia, some McDonald’s locations were forced to close temporarily after mass unscheduled inspections by Russia’s food safety watchdog.
The company has already laid out a variety of plans to try to improve its image, including new preparation stations in its kitchens, increased digital efforts and an updated Ronald McDonald.
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